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Priority checklist

Start growing like

top-performing brands

This list of key actions is based on our analysis of what the fastest-growing brands are doing to achieve success in any given month, excluding BFCM. It’s broken out by business size, with top priorities highlighted for each.

The more of these items you check off the list, the more your account will look like that of the top tier brands.

Ready to grow faster this month? Follow the checklist below. 
 

Select a segment to dive deeper:

For entrepreneurs

Small businesses

Enterprise brands

For entrepreneurs

Overall: Grow your list and drive first purchases.

Priority 3: Establish a weekly campaign sending schedule to learn what recipients respond to most and drive sustained engagement. Here are some ideas of the types of campaigns to send:

Priority 1: Expand methods for acquisition, leveraging both on-site forms and ad audience integrations, with a focus on measuring subscriber growth.


Priority 2:
Set up key flows to help nurture new leads toward a first purchase.

•  Company updates 


•  New product launches
 

•  New seasonal collections

•  Announcing low inventory

    on a favorite product
 

•  Announcing a product that has

    become a new trend or is a new

    bestseller

•  Price drops on products or 

    collections

•  New collaborations

•  Press highlights
 

FOR Small businesses

Overall: Grow your list, optimize first-purchase motion, and drive repeat purchases.

Priority 3: A/B test content within campaigns and forms, and experiment with using email vs. SMS for different content pushes to learn what your audiences respond to best. Optimize engagement at each stage of the customer journey, using industry benchmarks to make sure you are out-performing competitors. 

Priority 1: Invest in end-to-end lifecycle marketing automation through multiple channels to generate incremental revenue and maximize conversions, with a focus on increasing RPR.


Priority 2: Use segmentation to power more personal omnichannel experiences across email, SMS, social ads, and web to increase repeat purchase rate and LTV.

FOR Enterprise brands

Overall: Experiment to optimize first- and repeat-purchase motions, while increasing the number of segments receiving unique content at their own frequencies of outreach.

Priority 2: Invest deeply in segmenting and personalizing the end-to-end customer experience, with a focus on optimizing areas that appear to be underperforming, across email, SMS, social ads, and web.

Priority 3: Engage in active A/B testing. Experiment with: subject lines and preview text, call-to-action (CTA) buttons, email content and copy, sending time and frequency, and personalization.

Priority 1: Identify parts of your funnel, or customer journey, that appear to be underperforming, either through historic timeframe comparison or a comparison to industry peer benchmarks.

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