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Executive summary

Best practices from top-performing brands

The fastest-growing brands on Klaviyo are seeing over 240% annual growth in Klaviyo-attributed value (KAV). Here’s what these brands are doing to drive those results—and how you can do the same. 

Grow your

list(s)

If you aren’t using SMS, start now

Segment your

campaigns

Drive more revenue

with campaigns

Add more

automated flows

Most of the strategic recommendations in this guide are based on your brand’s list size:

Entrepreneur

Small business

Enterprise

20K

20-200K

  200K+

A list size under 20,000 subscribers. 

A list size between 20,000 and 200,000 subscribers.

A list size bigger than 200,000 subscribers.

See the best practices in action

Otherland grows revenue from Klaviyo flows 157% in first quarter with Klaviyo SMS

Bearpaw grows their email list 48% YoY 
with Klaviyo

Marine Layer grows revenue 40% YoY using email, SMS, and POS integration

Otherland increased flow KAV 157%, grew their welcome flow revenue 3.3x after adding SMS, and drove 3.8x the median SMS campaign RPR for accounts like theirs.

Implementing targeted pop-ups increased form conversion rate to 2.7x the median for their closest 100 peers, and a custom SMS welcome flow helped contribute to a 40% growth in KAV. 

An omnichannel marketing approach with Klaviyo as the hub has helped Marine Layer sustain growth for nearly a decade.

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