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Table of Contents

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Table of Contents

01

Executive summary

02

SMS marketing

03

List growth

04

Segmentation

05

Multi-channel campaigns

06

Automated flows

07

Priority checklist

08

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Priority checklist

Start growing like

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Start driving more impact today. Sign up to get started with Klaviyo, or upgrade your account to get more sends.

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Table of Contents

Get started now

Upgrade now

Table of Contents

01

Executive summary

02

SMS marketing

03

List growth

04

Segmentation

05

Multi-channel campaigns

06

Automated flows

07

Priority checklist

08

What’s next?

Get started now

Upgrade now

Successful email & SMS programs drive 50% of revenue for brands, and we’re here to help you hit that benchmark and grow beyond it.

This list of key actions is based on our analysis of what the fastest-growing brands are doing to achieve success in any given month, excluding BFCM. It’s broken out by business size, with top priorities highlighted for each.

Overall: Grow your list and drive first purchases.

Priority 3: Establish a weekly campaign sending schedule to learn what recipients respond to most and drive sustained engagement. Here are some ideas of the types of campaigns to send:

Overall: Grow your list, optimize first-purchase motion, and drive repeat purchases.

Priority 3: A/B test content within campaigns and forms, and experiment with using email vs. SMS for different content pushes to learn what your audiences respond to best. Optimize engagement at each stage of the customer journey, using industry benchmarks to make sure you are out-performing competitors. 

Overall: Experiment to optimize first- and repeat-purchase motions, while increasing the number of segments receiving unique content at their own frequencies of outreach.

Priority 1: Identify parts of your funnel, or customer journey, that appear to be underperforming, either through historic timeframe comparison or a comparison to industry peer benchmarks.

Priority 1: Expand methods for acquisition, leveraging both on-site forms and ad audience integrations, with a focus on measuring subscriber growth.

Priority 2: Invest deeply in segmenting and personalizing the end-to-end customer experience, with a focus on optimizing areas that appear to be underperforming, across email, SMS, social ads, and web.

Priority 1: Invest in end-to-end lifecycle marketing automation through multiple channels to generate incremental revenue and maximize conversions, with a focus on increasing RPR.

Data-backed steps to grow faster with email & SMS